You might be puzzled by this article. The title might throw you for a loop. Allow me to explain. While it’s evident that people who buy a cheap dog wash are looking to save money, the savings aren’t really all that obvious. Sure, you may be paying less money by going with one model instead of a more publicized or better-known brand, but the savings don’t really take place there. The saving happens when the life of the product is factored in. This is where most consumers stumble. This is the kind of calculation they often fail to do.
Believe it or not, by trying to pinch pennies at this stage, you probably end up putting yourself in a position where you are going to be paying more for your decision. How? Well, let’s put it this way. If you bought a product that is 5 dollars cheaper than another product, you might think that you saved money. I can’t say I would blame you. I mean, at first glance, it looks like a great bargain.
Now, imagine after three months, the product that you bought, broke down or became nasty, or the plastic chipped off. What do you think is the better deal? That’s right. You could have bought the more expensive product from day one and spared yourself the hassle of having to buy another cheap product at the same price and run the risk of the product falling apart in the future. Do you see how these all works?
A bit of durability can go a long way as far as your return on investment on all your purchases. You probably are thinking, “return on investment”; isn’t that a finance term? Isn’t that something related more towards stocks, bonds, and mutual funds? You would be absolutely correct.
Most people think of ROI when they’re thinking about business decisions, and investment securities or anything related to their retirement. However, ROI is also a big factor when it comes to consumer purchasing decisions. You don’t want to put yourself in the ridiculous situation of spending a few bucks now only to cough up all that money “saved” and then some because you have to replace the cheap product.
What makes this especially tragic is that you have to do it time and again. I need you to think in these terms because it’s very easy to think that just because you bought a cheap dog wash, you have come out ahead. No, you did not. If the cheap dog wash that you purchased breaks up, becomes rough, or otherwise poses a safety hazard to your pet, you have actually bought a very expensive piece of dog grooming equipment.
Don’t fool yourself. Don’t allow your natural tendency to short-cut as far as finances go. Get the better of it. You have to remember that we’re talking about health, safety, and well-being of a member of your family. Treat your purchasing decisions with that level of seriousness so you can be assured that you would get every red cent’s worth of value from your product purchases. Your pet is that important. They provide you with a tremendous amount of love, companionship, and warmth. The least you could do is give your pet the best your budget can allow.